Common Myths



Diamonds are a good Investment:  Most people buy diamonds to be worn, not sold, so diamonds are not a good investment.  Only through proper education and training could diamonds become a good investment.  For the average person, buying diamonds for their enjoyment and prestige is the way to go.

A Diamond Should Be Bought Strictly On Its Visual Appearance: Many people believe "what I can's see can't hurt me."  Practically an diamond looks good in a jewelry store.  The jeweler spends quite a bit on spotlights to make any quality diamond sparkle.  But unless you plan on carrying a spotlight with you everywhere you go, you'd better check the four c's or you might purchase a diamond that only looks good in a store and is lifeless everywhere else.

An Emerald Cut Diamond Is The Most Expensive Shape Diamond:  Many like the emerald cut diamonds but know they are the most expensive and can't afford them.  The emerald cut diamond is the least expensive of all the shapes.  It is the shape most like the natural shape of the rough, so there is a little bit less waste during the cutting.  If you like emerald cut diamonds, enjoy them, don't avoid them.

Diamonds Are A Bad Investment:  Diamonds may not be a good investment for the average person, but they certainly aren't a bad investment.  If a diamond is purchased at the right price, it will most certainly hold its value.  Since the diamond crash of 1979, when D flawless diamonds fell in value from seventy-five thousand dollars to under fifteen thousand dollars, the price of diamonds has been increasing constantly.

No Diamond Is Perfect:  A perfect diamond is flawless under a 10X loupe, no trace of color, and perfectly proportioned.  Even though they are rare, there are such diamonds around.

It Is Difficult To Tell The Difference Between A Diamond And A Cubic Zirconia:  Any good jeweler can tell the difference immediately.  A cubic zirconia has more of a plastic look.  There seems to be a light-blue cast throughout the entire stone.  One sure way to determine the difference is by weighing the cubic zirconia.  A zirconia will weigh about 65% more.

Diamonds Are Expensive:  Some are, some aren't.  Depends on their quality.  Believe it or not it's possible to get a one-carat diamond for as low as three hundred dollars of it's junky enough.

Diamonds Are A Girl's Best Friend:  Some women very much dislike diamonds and think they are a waste of money.   I for one think they are wonderful!